This organization was originally known as ìOSBDCNî (Oregon Small Business Development Center Network); a network of 19 offices through Oregon. Clients were unclear about the SBDC mission, and services offeredó many didn't remember what to call the organization, or even realize it was a network.

New Name, New Reputation. After interviewing OSBDCN staff and clients, PureBlend carefully created an easy-to-remember new name for the organization: BizCenter. A snazzy new logo was developed, along with a corporate identity programó complete with logo-emblazoned signage, hats, stickers, and mugs.

Clients now think of BizCenter as a network, and as a result, it actually functions more like one.