In addition to helping companies reinvent themselves, the Innovation Center markets tools to help their clients think more creatively. The iBox is one such tool.
This iBox product brochure is cleverly disguised as a brain teaser worksheet. These "worksheets" are distributed to participants at innovation events. Their assignment: connect all 9 dots by drawing just 4 straight lines, and without lifting their pencil. Several minutes later, trainers discuss various solutions.
When mailed as a brochure, recipients can follow the weblink (to the right of the dots) to view solutions.
In either case, the brochure provides more than just a product description. It serves as an interactive demo of the Innovation Center's line of "thinker tools".