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Aspen Trading Group Website
 Needs and Goals
Aspen Trading Group needed to deliver near real-time currency trading data and insights to clients who subscribe to their Forex Research service. Well-known for their FX trading expertise, Aspen Trading Group’s visual brand identity was not on par with their reputation.
 Site Objectives
Aspen’s previous website was built over time as a collection of add-on patches, resulting in an inconsistent site that was difficult to navigate. Additionally, the site was difficult to update because it had been built using several different tools.


Aspen Trading Group Image

 Services Rendered
PureBlend organized the website’s content into rational topics, then created simple, consistent navigation, and a clean new look that matched Aspen’s market positioning. PureBlend designed a web-based “FX Trade Ticker” tool to display near real-time trading alerts and research insights, as well as a “lite” version of the ticker for promotional purposes. PureBlend built a secure backstage operation to allow Aspen staff to quickly update website content that changes by the day, hour, and minute.
Aspen has formed strategic alliances with some high-profile players in their industry, and has simultaneously attracted a larger following of new clients.

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